Metrics with no baseline

Most organisations start a metrics programme without baselining their current performance. Although quite a few people get their knickers in a twist about this (‘How can you measure anything if you don’t have a baseline??!!), it may not be good, but neither is it fatal …

Here are some methods for creating a perfectly credible metrics programme with no baselines:

  1. Decide it doesn’t need a baseline.
    • Sometimes trends as such are not important to the problem you are trying to solve.
  2. Estimate the baseline from indicative data.
    • For example, financial figures are frequently good indicators, even if they are inherently indirect measures of what you are really interested in.
  3. Don’t create a baseline – measure from Day 1 only. Just worry about getting better or worse.
  4. Review a sample of the existing population, and treat that as your baseline.
    • Just make sure that your sampling is meaningful (which isn’t as easy as it sounds).
  5. Adopt industry standards.
    • They may not represent the best, but they are not a bad starting point.
  6. Start from targets, not baselines.
    • That way you’ll have something to move towards rather than away from, which is lot more positive.
  7. Don’t even measure. Sometimes you just know what needs doing!

By |2018-06-27T13:44:21+00:00Friday, August 8 2008|Categories: All, Metrics|0 Comments

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